Ngammoh, N., Pitjatturat, P., Thawiphrom, R., & BoonRaum, K. (2025). Entrepreneurial Orientation and Brand Orientation on Competitive Advantage: The Mediating Role Innovation Capabilities of Food Truck Entrepreneurs in Thailand. Journal of Business, Innovation and Sustainability (JBIS), 20(1). https://doi.org/10.71185/jbis.2025.272219