Tintabura, C. และ Poltanee, I. 2026. Hotel Brand Loyalty in Western Thailand: A Dual-Analytical Approach Using Structural Equation Modeling and Necessary Condition Analysis. Journal of Business, Innovation and Sustainability (JBIS). 21, 3 (ก.ย. 2026). DOI:https://doi.org/10.71185/jbis.2026.283077.