Mohprasit, N. 2026. Determinants of the Intention in Sustainable Grocery Shopping Among Thai Generation Z: The Role of Perceived Behavioral Control, Personal Attitudes, and Value Perceptions. Journal of Business, Innovation and Sustainability (JBIS). 21, 1 (มี.ค. 2026). DOI:https://doi.org/10.71185/jbis.2026.281822.